26 Clean Label Definition

We accomplish this by using scientific data to identify toxins in consumer products and by sharing this information with you the consumer. Clean label means straight talking one of the views of clean enthusiasts is this.

What Do Natural And Clean Label Mean Anyway

However clean label often refers to the number of ingredients in a product and their countries of origin.

clean label definition. Clean label is a consumer term that has been broadly accepted by the food industry consumers academics and regulatory agencies. For food manufacturers clean label means simplifying the ingredient list while removing ingredients that are not easily recognized or preferred by consumers says agnes jones a technician with ingredion inc westchester ill. Not many packaged goods companies tend to use the term clean label on their finished products.

Essentially it means making a product using as few ingredients as possible all with easy to recognize ingredients and no artificial ingredients or synthetic chemicals. The conundrum when it comes to clean label is that there is really no definition of what clean label means vierhile said. This concept also includes if the supply chain follows ethical rules and if a company is socially responsible.

Clean label projects mission is to educate consumers so they can make informed choices every time they shop. There is no one definition of clean label. The moving target of what qualifies as clean label among consumers can throw food marketers for a dizzying loop however there are a few general constants food brands and manufacturers can follow to appeal to consumers clean label ideal.

Clean label is an abstract concept that depends on who context. However there is a general consensus of what to look for. What ingredients are considered clean label.

There is no identifiable standard list of ingredients because the consumer definition of a clean label product keeps evolving. No artificial ingredients or synthetic chemicals. Clean label these two words mean a lot of different things to a lot of different people.

It means taking out artificial colors flavors preservatives et cetera. If an ingredient cant be pronounced it shouldnt be in food. Although there is no official definition of clean label the term tends to be closely associated with nature simplicity and transparency.

Consumers are paying more attention to the label list of ingredients nutritional value and claims. Food products containing natural familiar simple ingredients that are easy to recognize understand and pronounce. Simplicity seems to be a major cue to the ingredient statement.

Below is a clean label definition along with a closer look at the obstacles it faces and the benefits its trying to bring to grocery carts. Clean label is a consumer driven movement demanding a return to real food and transparency through authenticity.

Evolving Clean Label Definition Requires More Nuanced Approach